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Can I Use Meta Data for Segmentation?

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Can Commerce7 Meta Data fields be used to create segments or to trigger marketing automation?

For example, if you have customer meta data for wine preferences, you may want to market to those in the database who love a particular wine.

You can use this meta data to create segments (especially the address field, Birthday, order data, clubs, groups). Regarding triggering automation: If a customer is tagged in your segmentation in Mailchimp or if someone joins a Commerce7 Group or a Commerce7 Club, that will trigger a marketing automation at this point if you set it up to do so.

Some ways to trigger automation in Mailchimp

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